- Lee atentamente las condiciones de venta. Resulta básico recordar que en una compra online no podrás recurrir al vendedor para resolver tus dudas, por lo que es imprescindible realizar una lectura detallada de las condiciones de venta de cara a evitar problemas futuros. Leer la letra pequeña nos ayudará además a saber que política de privacidad se seguirá con la información que proporcionemos para realizar la compra, manteniéndonos alerta ante posibles malos usos de ésta.
- Dedica tiempo a tu compra y no te precipites. Internet está plagado de ofertas imposibles ante las que debemos estar especialmente precavidos. Piensa que aunque comprar a través de la red ahorra costes, nadie te regalará un producto de alta calidad. Comparar condiciones y precios siempre jugará a tu favor.
- Las opiniones de otros usuarios pueden ser una herramienta útil. Seguir el consejo de otras personas que ya hayan adquirido en las mismas tiendas, o páginas de clasificados online, te resultará especialmente útil para conocer la fiabilidad del negocio en el que harás tu pedido. Este paso es especialmente importante en el caso de las páginas de anuncios, donde puedes encontrar autos de segunda mano o cualquier otro objeto a buen precio, pero en las cuales será menos sencillo reclamar en caso de que algo vaya mal.
- Paga a contra reembolso. Siempre que la tienda te lo permita paga con este sistema, que no sólo no necesitará que proporciones tus datos bancarios a través de la red, sino que te permitirá no abonar tu pedido hasta que lo recibas en casa. Recuerda que esta forma de pagar la transacción de compra y venta suele tener un pequeño sobrecoste.
- Compra sólo en páginas online que sean seguras. Para evitar el robo de tus datos bancarios comprueba que la dirección de la página web comience por “https://” y muestre el icono de un candado cerrado. Protegerás tu información de miradas indiscretas.
- Pide en tu entidad bancaria la activación de los servicios antifraude disponibles. La mayoría de bancos ofrecen tarjetas numéricas para evitar el fraude en internet, además de servicios de notificaciones mediante mensajes al móvil cuando se producen movimientos en la cuenta bancaria. Herramientas útiles para mantener bajo control el dinero depositado en el banco y evitar consecuencias poco gratas.
Compra online con seguridad siguiendo unos sencillos consejos
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Harvard Business Review on Entrepreneurship

I read this book published on 1999, I consider it gives very good ideas based on experience of authors of how to fulfill objectives when you start a business.
I consider the next ideas are the most important of the book:
The first step you should do when you start a business is defining your personal goals and aspirations in life, your business has to be related with your dreams.
Ask yourself if you have the right strategy and if is possible to achieve it, a new company's strategy must embody the founder's vision of where the company is going, not where it is.
Can the strategy generate sufficient profits and growth? Is it sustainable?
At the beginning the founders won't have a role defined, they will have to do many things in different areas. Till the enterprise grows roles will be defined.
When you write a business plan you have to organize four areas: the people, the opportunity, the context and risk and reward, if one of them isn't well organized your entrepreneurship will fail.
One of the greatest myths about entrepreneurs is that they are risk seekers. All sane people want to avoid risk.
By the time an opportunity is investigated fully, it may no longer exist. Is important to promote your product in market in time, if you have a delay of six months you lose 31.5% of opportunities.
Make a budget for two years, include an estimate of incomes and outcomes, so you will know how much cash is needed.
Milestones for successful venture planning:
Completion of concept and product testing
Completion of prototype
First financing
Completion of initial plant tests
Market testing
Production start up
Bellwether sale
First competitive action
First redesign or redirection
First significant price change
“Strategy is easy, but tactics are hard”. The key to turning a good idea into a good business comes in day-to-day management of the company. For that reason, Rock says, he doesn't evaluate financial projections in business plans. He looks at the people particularly the financial people involved with any business start up.
Follow the next axioms drawn from successful entrepreneurs:
Get operational quickly
Look for quick break-even, cash-generating projects
Offer high-value products or services that can sustain direct personal selling
Forget about the crack team
Keep growth in check
Focus on cash, not on profits, market share, or anything else.
Cultivate banks before the business becomes credit worthy.
Over the past year, we have examined the difference between leader and laggards in commercialization in the United States, Japan and Europe. Our study found that leading companies:
Commercialize two to three times the number of new products and processes as do their competitors of comparable size.
Incorporate two to three times as many technologies as their products.
Bring their products to market in less than half time.
Compete twice as many product and geographic markets.
Your priority hast to be commercialization of your products, if you don't generate enough cash your enterprise will be broken soon.
The commercialization process consists on the next steps:
Research, development, manufacturing, service.
Concept generation
Design and development
Manufacturing ramp-up and marketing launch
Ongoing improvement.
Products have a life cycle you must understand, for example typewriters, they dominated the market for years and as you see, now they don't.





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